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Apara premium is a sports fitness brand for men and women with an African narrative personified by our deep African roots focused on the well-being and strength of the people and our planet earth.
Created in 2020 by Tumi Phake CEO and Palmer Mutandwa COO, Apara is a subsidiary of Zenzele Group. With a core goal of being a fitness apparel tailored brand, Apara is dedicated to unlocking the longevity of an innovative and sustainable African spirit.
Apara sets the tone to in-still African pride – we bring a contemporary twist on the luxury sportswear enthused by our allegiance to the African’s traditions, ancestral lands, and the ideals of our colourful continent by representing a heritage of unique cultures.
To offer premium sports and athleisure wear through Afrocentric brand presence, to touch the hearts and souls of people worldwide.
To be a globally recognized premium sportswear brand advocating comfort through sleek, high-end, functional, vivacious, on trend apparel designs confidently anywhere at any time.
APARA is a premium brand differentiated by:
We take our customers on a story telling journey through a kaleidoscope of vibrant brand colourways and designs, which embodies a blend of cultures, the richness of the African continent, our ancestors, and ancestral lands to inspire the world.
The aim is to touch hearts, inspire and instill a sense of African pride, to showcase our premium products available to all- comfortable, vivacious, sophisticated, and bold.